All Things IMC
What is IMC?
Integrated Marketing Communications (IMC) is a strategic approach to storytelling, branding, and audience connection that brings together all forms of communication—advertising, public relations, digital media, and more—into one cohesive message. At the University of Mississippi’s School of Journalism and New Media, IMC students learn to blend creativity with analytics, developing skills that prepare them for careers in media, marketing, and brand strategy across industries.
IMC is about more than just promotion—it’s about building authentic relationships between brands and audiences through research-driven insights, purposeful messaging, and innovative content across multiple platforms.
All Things Sports Luncheon:
The School of Journalism and New Media recently hosted All Things Sports, a dynamic luncheon and panel event spotlighting careers in sports and media. Industry experts Steven Godfrey, Nate Scott, Brian Floyd, and Ryan Nanni—representing leading companies such as Yahoo Sports, Gannett, USA Today, and Vox Media—shared valuable insights on storytelling, digital media, and connecting with modern sports audiences.
Students had the opportunity to ask questions, engage in conversation, and receive career advice directly from professionals shaping today’s sports media landscape. The event offered a behind-the-scenes look at how passion, strategy, and storytelling intersect in the fast-paced world of sports communication.
The panel also dedicated part of the luncheon to offering key insights for high school students interested in sports reporting and marketing—emphasizing how to stay ahead in an ever-evolving industry.
Check out the video below to see highlights from All Things Sports!