IMC in Action!
The IMC in Action section of our newsletter showcases the creativity, strategy, and storytelling happening across the IMC community. Each feature highlights standout student work—from campaigns and classroom projects to research and presentations—that put IMC principles into practice.
We’ll also spotlight stories from the IMC Impact Student Journal, giving readers a closer look at how students are applying integrated marketing communication in real-world and meaningful ways. Whether it’s a campus campaign, a design project, or a research piece, IMC in Action celebrates the innovative ideas shaping the next generation of communicators.
Our first IMC in Action highlight is Bite-Sized Impact – How Social Media is Transforming Recipe Engagement by student Ella Moraes.
IMC Impact Student Journal – Ella Moraes
Our second IMC in Action highlight is Branding Timeless Fashion – A Dive Into a Business and Consumer Perspective by student Rebecca Case.
IMC Impact Student Journal – Rebecca Case
Our third IMC in Action highlight is Game Time: The NFL Effect by student Emma Price.