Sometimes the best campaigns don’t come from the big stadiums — they come from small, everyday moments. In the IMC Impact Student Journal, Ella Moraes showed how powerful “micro-messaging” can be. Her project Bite-Sized Impact: How Social Media is Transforming Recipe Engagement focused on delivering quick, attention-grabbing messages that fit seamlessly into students’ daily routines.
Instead of relying on large events or long-form content, Ella built her campaign around visibility and placement. She connected sustainability with daily choices that students make by integrating posters, stickers, and social media posts into the spaces where those choices occur. Whether it be a vending machine, study lounge, classroom or even dorm buildings, this strategy made the message hard to ignore and easy to act on.
The result? A campaign that proved IMC doesn’t have to be big to be effective. Sometimes the smallest bites make the biggest difference.
